What Buyers Notice in the First 7 Seconds of a Showing

April 15, 2025 • Insights

In real estate, first impressions are crucial. Studies indicate that potential buyers form an opinion about a home within the first 7 to 10 seconds of seeing it—often before they even step inside [Northeast Metrowest Insurance Agency]. This initial judgment can significantly influence their overall perception and decision-making process – so what buyers notice first in a showing matters:

1. Curb Appeal

The exterior of your home sets the stage for what’s inside. Buyers often notice the condition of the lawn, the cleanliness of the driveway, and the state of the front door. A well-maintained exterior suggests that the interior is equally cared for | via Realtor.com

Tips:

• Keep the lawn trimmed and free of debris.
• Ensure the driveway and walkways are clean.
• Paint or clean the front door to make it inviting.

2. Entryway Ambiance

Upon entering, buyers immediately assess the entryway. A clutter-free, well-lit, and pleasant-smelling foyer can make a positive impact. Unpleasant odors or dim lighting can be off-putting.

Tips:

• Use neutral scents to freshen the air.
• Ensure the area is well-lit with natural or artificial light.
• Remove personal items and clutter | via Realtor.com

3. Cleanliness and Maintenance

Buyers quickly notice the cleanliness and maintenance level of a home. Signs of neglect, such as dirty floors or peeling paint, can raise concerns about potential hidden issues .

Tips:

• Deep clean the entire home, focusing on kitchens and bathrooms.
• Address minor repairs, like leaky faucets or squeaky doors.
• Repaint walls in neutral colors if needed | via The Sun

4. Lighting and Space

A bright and open space feels more welcoming. Buyers are drawn to homes that are well-lit and spacious. Dark or cramped areas can make spaces feel smaller and less inviting  | via Realtor.com + Reddit

Tips:

• Open curtains to let in natural light.
• Use mirrors to enhance the sense of space.
• Arrange furniture to allow easy movement | Cabarrus Weekly

5. Overall Atmosphere

The general feel of the home influences buyer perception. A neutral, depersonalized space allows buyers to envision themselves living there. Overly personalized decor can distract from the home’s features | via Investopedia + Real Simple

Tips:

• Remove personal photographs and unique collectibles.
• Use neutral decor to appeal to a broader audience.
• Stage rooms to showcase their intended purpose | via Realtor.com + Real Simple

In conclusion, the first few seconds of a home showing are pivotal. By focusing on curb appeal, entryway ambiance, cleanliness, lighting, and overall atmosphere, sellers can create a positive first impression that resonates with potential buyers.